Lisa Boyars Launches New Project at Condé Nast

It’s always a pleasure to see Lisa Boyars ’01, so when she said she was coming to town for Fall Splash, I headed up to campus to visit with her and to meet her fiancé, Dave Gehrke. Lisa’s career at Conde Nast has been nothing short of stellar. Always eager to help our students, she agreed to come back the next day to meet with and advise our advertising staff. Here's what she has to say about her latest venture:

“In May 2011, I launched a new division of the organization: Conde Nast Ideactive.  We are a Brand Agency built on the Conde Nast DNA of igniting culture.
“Through a partnership with Conde Nast Ideactive, consumer brands are now able to leverage the same assets & resources used to build our editorial brands (like Vogue, Glamour, GQ, Vanity Fair, The New Yorker, Wired, Allure, Style.com, Epicurious, etc.) and apply them to tell their own powerful stories.  Current clients include Tourneau (custom online content), Cadillac (experience series with national chefs), GM (TV series with Conde Nast editors), and Swarovski (affluent database outreach). 
“I specifically am the Senior Director of Client Solutions – overseeing client engagements from strategy & concepting through execution.”

From left: Ithacan sales reps Taylor Palmer, Megan Harrison, sales manger Marissa Smith, Lisa Boyars ’01 and sales rep Patrick Duprey